Ask What's your cost per acquisition across different social media platforms?

[Newman]

Each social meaia has the cost of their acquisition separately. And also, the price may depend greatly on the type of business models. For instance, LinkedIn CPA costs from $75 to $150, just for B2B leads, Facebook costs $15 to $25 for B2C, Instagram will cost $20 to $50 for visual products, and so on like that.

The cost does depend on the target and audience. That's why it is always better to optimize the target.

 

[Anthony Joshua]

My cost per acquisition varies a lot between platforms. On Facebook, I usually get leads for around $2–$3 each because the targeting is very precise. Instagram tends to be a bit higher, around $3–$4, mostly because engagement is lower on some campaigns. LinkedIn is the most expensive for me, sometimes $10–$15 per lead, but the quality is usually much better for B2B audiences.

 

[Felix😎]

CPA differs across platforms. Facebook and Instagram are popular for their affordable CPAs, usually between $10 and $50 for most industries. LinkedIn, however, has a higher CPA, ranging from $50 to $200, since it targets professionals. TikTok and Twitter often have lower CPAs, around $5 to $20, due to their fast-paced and highly engaging nature. The actual cost depends on your campaign goals, audience, and ad quality.

 

[Brajet]

On Facebook and Instagram, the CPA typically ranges from $5 to $20, but it can be higher in competitive industries. LinkedIn often has a higher CPA, usually between $20 and $50, due to its professional audience. Twitter tends to have a lower CPA, around $1 to $5, but it may not always deliver the same level of targeting precision. TikTok, with its rapid growth, has a CPA in the $5 to $15 range, depending on the campaign.