In 2025, the ROI for adult affiliate traffic depends a lot on the traffic source, the type of offer, and how well your funnel is set up. But generally, many affiliates aim for anything from 30% to 100% ROI to make it worth the time and ad spend. Some hit higher when they find a strong angle or get better rates from the network. Push ads, pop, and native traffic are still common in this space, and if optimized well, they can bring decent returns. The key is to control your costs, test creatives, and track everything. It's also important to focus on GEOs with higher payouts or easier conversions. ROI will drop if the campaign runs too long without fresh angles or creatives. Everyone has different results based on their skills and tools, but having a basic ROI goal helps guide your testing and scaling. What kind of results do others aim for these days?