Ask What's the most efficient way to create lookalike audiences for adult traffic?

[Dominic87]

To create effective lookalike audiences for adult traffic, start by building a clean source audience. This means collecting data from people who already interacted with your neutral or general landing pages. Platforms like Facebook or Google won't accept adult content, but they can still work if your base audience is collected from safe pages. Once you have this list, use it to create lookalikes by focusing on behaviors and interests common among your visitors. For example, you can collect emails or pixel data from your clean site, then upload it to create similar audience groups. If that's not an option, you can use adult-friendly platforms like ExoClick or TrafficJunky which offer lookalike tools specifically for adult traffic. Keep the content policy in mind and always run tests with small budgets first. What other strategies do you think could help in reaching similar people more effectively?

 

[Anthony Joshua]

The most efficient way to build lookalike audiences in adult traffic is by starting with a clean seed audience. Instead of throwing in every visitor, focus on your top converters—people who signed up, deposited, or bought. This gives the ad platform higher-quality data to mirror. Then, segment by GEO or device, because adult engagement often differs by region and mobile vs. desktop. Smaller, focused lookalike lists tend to outperform broad ones. Over time, updating the seed with fresh, high-performing data ensures the audience stays relevant and effective.

 

[Brajet]

Look at things like age, interests, location, and what actions they take. Upload this data to platforms like Facebook or Google Ads, and create a custom audience. Then, let the platform create a lookalike audience based on those traits. You can get even more specific by targeting people who've engaged but didn't convert yet. Keep testing different audiences and adjust based on what's working best.