I am planning to sell a digital product on Facebook using Facebook advert. Some people are advising me to make use of lead generation in the Facebook advert that will send it directly to my WhatsApp. I am a bit confused right now and I'm looking for some advice on the best ways to advertise on Facebook. I've been considering running ads but am not sure where to start. What's worked best for you when it comes to targeting, budgeting, and creating ads that actually convert? I'll be glad if you can provide me with insights on optimizing ads or increasing ROI would be really helpful.