Ask What's a realistic open rate for adult drip sequences?

[Dominic87]

A realistic open rate for adult drip sequences usually falls between 10% and 20%, depending on how clean your email list is and how targeted your content is. Adult offers can be sensitive, and many emails might land in spam folders, especially if your domain reputation is low or if your emails have certain flagged keywords. To help your open rates, always use a good subject line, avoid spam words, and make sure the audience signed up willingly. If you're using warmed-up domains and good SMTP services, you might see better results. It's also smart to monitor open rates regularly and remove inactive subscribers. Keeping your list active and engaged helps improve deliverability. What kind of open rates have others here noticed with adult sequences?

 

[Anthony Joshua]

From my experience, adult drip campaigns don't see the same high open rates as mainstream niches, but they can still perform well if handled carefully. A realistic range is usually between 15% and 25%. The biggest factors that influence this are the quality of the email list, the subject line creativity, and whether you're using a clean domain that avoids spam folders. Warming up the SMTP also helps a lot. I've noticed that consistency and testing multiple approaches make a real difference.

 

[Brajet]

If your list is fresh and people actually wanted what you're sending, you might hit 30% or a bit more. If it's older or kinda cold, expect closer to 20–25%. Adult stuff can sometimes open higher just because curiosity is strong. But it also gets hammered by spam filters, so that balances things out. At the end of the day, it's less about the niche and more about list quality, subject lines, and timing.

 

[Dean101]

If it's a colder list or scraped stuff, don't be shocked if you're seeing 10–20%. That's pretty normal in adult niches since filters are stricter and people ignore promos a lot.
If your list is warm and people actually opted in and know you, you can sometimes hit 30–35%+ especially in the first couple emails. After that it usually drops off as the sequence goes on. Honestly, don't stress too much about opens alone. They're kinda fuzzy anyway.