Ask What works best for B2B apps between between feedback pop-up and feedback button?

[Brajet]

Hey UX researchers and designers!

I work in a cloud service B2B company, and we're trying to figure out the best way to collect in-app feedback. The main debate is between feedback pop-ups and always-on feedback buttons/widgets.

I've spoken with some B2B users, and most of them seem to prefer the always-on feedback widget—they like being able to give feedback on their own terms rather than being interrupted. But I've also read studies suggesting that pop-ups tend to have a higher response rate (although I'm not sure about the quality of the feedback they get).

 

[Anthony Joshua]

I think for B2B apps, the feedback button works better in the long run. Pop-ups might bring quick responses, but they often annoy users who are busy with tasks. Most B2B users prefer control and don't want interruptions in their workflow. With a feedback button, they can share thoughts when something really matters. The feedback you get this way is usually more thoughtful and useful for product improvement.

 

[Felix😎]

I think both can work, but for B2B apps, feedback buttons are usually safer. Professionals don't like interruptions, so a pop-up could annoy them. A feedback button, especially if it's easy to find, lets users respond when they're ready. You can still combine both by using a subtle pop-up occasionally, but generally, buttons encourage consistent, voluntary feedback without harming user experience.