Ask What skills will be most important for digital marketers in the future?

[Brajet]

For people working in digital marketing down the road, the most important thing will be knowing how to work *with* new technologies like AI, not just being scared of them. Marketers will need to be good at understanding what the AI tools are telling them from all the data and then using that information to create smart strategies that a human can execute well. Being able to tell a good story that connects with people emotionally will still matter a lot, even if AI helps write the first draft of the content. So, a mix of being a good analyst of data and a creative thinker who understands human needs will be the winning combination. What new kind of technical skill do you think a marketer will need to learn in the next two years?