I check conversion rate first as it tells the story my revenue needs before I sip coffee. A quick glance at overall conversion shows whether recent changes, ads, or site hiccups are working. Clicks and sessions matter, but conversions reveal real impact: which products persuade, which pages confuse, and where customers abandon. I look at device split and top funnels alongside it to spot mobile issues or a broken step. Keeping conversion front-and-center keeps decisions practical and focused on what actually moves the business.
Ask What single metric do you check first when you wake up as an e-commerce store owner?
- Thread starter Dean101
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