Ask What should someone do if their best performing content style suddenly gets less reach than before?

[Newman]

It feels confusing when a content style that used to perform well suddenly gets less reach. The first thing to check is whether the platform changed how it ranks content, since this happens often and affects everyone at once. It also helps to look at whether the audience itself has shifted, since interests change over time. Trying a slightly different angle on the same style can show if the drop is about the format. What usually makes a winning style suddenly stop performing?