When a customer stops buying, it does not always mean they are unhappy. Sometimes needs change, or they simply forget. The first move is to check past behavior and see what they used to buy. A gentle follow up message can ask if they still need help or share something new. Offering a small incentive can restart interest, but it should feel natural. Learning from lost customers improves future plans. Timing and tone matter a lot here. What steps seem fair when trying to reconnect with inactive customers?