Ask What should I do if the CPM of Facebook ads is too high?

[Hadyanna]

If the CPM of Facebook ads is too high, try adjusting your targeting. Narrow your audience to focus on the most relevant users. Use more specific interests or behaviors to lower competition. Optimize your ad creatives for better engagement. Test different ad formats to see what works best. Adjust your bidding strategy, such as using a cost cap or automatic bidding. Improve your ad relevance score by ensuring your ads match the audience's interests. Consider increasing your budget gradually to spread costs. Monitor your campaign performance and make adjustments to reduce costs. Experiment with different ad times to reach a more cost-effective audience.

 

[Brajet]

First, try widening your audience or letting Facebook's Advantage+ do its thing so you're not fighting a ton of competitors. Then switch up your creatives; if people have seen your ad a million times, they'll ignore it, and Facebook charges you more. Try fun stuff like Reels, quick UGC clips, or a new headline. Low engagement usually means higher costs. And mess around with your bidding options; sometimes switching from impressions to clicks or conversions makes things cheaper.