Ask What should a shop do when its return rate keeps going up?

Newman

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A rising return rate can mean the product photos or descriptions on the website are not matching what buyers receive when the package arrives. Sizing charts that are not accurate, low quality items, or slow shipping that damages goods can also push more customers to send things back. A shop dealing with this should look closely at customer complaints to find the real reason behind the returns instead of just guessing. What do you think causes most shops to face high return rates?
 

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