Ask What should a marketer do when engagement on social posts keeps dropping despite consistent posting?

[Dominic87]

Posting consistently does not always guarantee steady engagement, and this can be frustrating for marketers who follow a regular schedule. A drop in engagement might mean the content no longer matches what the audience wants, or that the platform changed how it shows posts to users. Looking closely at which posts still perform well can reveal patterns worth repeating. Sometimes switching up the format, like using more video or asking direct questions, brings engagement back. What usually causes engagement to drop even when posting stays consistent?