When a competitor lowers their price in an ad, it can feel like the only option left is to also lower prices right away, but that is not always the smart move. A better approach is to show why the product or service is worth the price, using quality, customer service, or unique features as selling points. Price wars can hurt profit in the long run. What should a business focus on instead of matching a competitor's lower price in ads?
Ask What should a marketer do when a competitor undercuts their pricing in ads?
- Thread starter Brajet
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