Ask What should a marketer do when a campaign performs well on one platform but poorly on another?

[Newman]

When a campaign works on one platform but fails on another, it usually means the audience or content style doesn't match everywhere. Each platform has its own way people behave, so the same message might feel out of place somewhere else. Instead of forcing the same approach everywhere, adjusting the tone, format, or timing for each platform often brings better results. Copying one strategy across every platform rarely works well. Should marketing always be adjusted per platform or kept consistent everywhere?