A business built around one type of buyer can start losing ground when that group shifts in age, taste, or income without much warning. Watching small changes in who buys, what they ask about, and what they complain about can help a business notice the shift early instead of realizing it too late. Adjusting the message and even the product slightly can help the business follow its buyers rather than lose them. What should come first when a buyer group starts to change?
Ask What should a business do when its main buyer group starts to change?
- Thread starter Newman
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