Ask What should a business do when its email open rates start declining month after month?

[Meridian]

When open rates keep dropping, it usually means something about the emails is not connecting with people anymore, whether it is the subject lines, the timing, or simply sending too often. Businesses should look closely at their email list and remove people who never open anything, since inactive contacts can hurt the numbers. Testing different subject lines and sending times can also show what actually works. What do you think causes most email open rates to fall over time?