Ask What should a business do if its website traffic is growing but revenue is not?

[Meridian]

Growing traffic without growing revenue can be a sign that the right people are not landing on the website, or that something is stopping them from buying. A business in this case might look at where the traffic comes from and check if those visitors match what the business sells. Looking closely at the website matters too, since a confusing layout or unclear pricing can turn visitors away before they complete a purchase. What do you think causes this gap between traffic and sales?