The first thing a brand should do is respond calmly instead of ignoring it or getting defensive. People watching want to see how the brand handles the problem, not just the complaint itself. A honest reply and a real solution can turn things around fast. Deleting or arguing usually makes it worse. How a brand reacts often matters more than the review itself. What is the right way to respond without sounding fake or rehearsed?
Ask What should a brand do when a bad review starts to spread online?
- Thread starter Newman
- Start date
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