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Hey everyone, I'm feeling a little confused about something I've been trying out recently. I've been running my e-commerce store for a few months and started encouraging customers to share photos and reviews of my products. I've posted some of these on my website and social media pages.
I noticed a few posts from happy customers seem to get more attention than my usual ads. I'm not sure how big of a role user-generated content really plays in building a brand and attracting new buyers.
What role does user-generated content play in growing an e-commerce brand?
I noticed a few posts from happy customers seem to get more attention than my usual ads. I'm not sure how big of a role user-generated content really plays in building a brand and attracting new buyers.
What role does user-generated content play in growing an e-commerce brand?