I feel a bit unsure about this whole area. I have been selling fragile products online for some time now and I recently started paying more attention to the way customers react when they open their packages.
I tried using branded boxes and added extra fillers inside. I also tested different wrapping styles to make the items look more presentable. The reactions I get from buyers seem mixed and that makes me curious.
Some customers mention the effort in packaging while others only focus on whether the product arrived safe. What role does packaging design play in unboxing of fragile products?
I tried using branded boxes and added extra fillers inside. I also tested different wrapping styles to make the items look more presentable. The reactions I get from buyers seem mixed and that makes me curious.
Some customers mention the effort in packaging while others only focus on whether the product arrived safe. What role does packaging design play in unboxing of fragile products?