Meta tags play a limited but important role in enabling push ads and promoting affiliate traffic. While they don't directly serve push ads, meta tags help define a web page's content for search engines and browsers. Tags like title, description, and keywords can improve visibility and click-through rates, indirectly driving more users to opt into push notifications. Some malicious affiliates may manipulate meta tags to appear legitimate or relevant in search results, increasing traffic and push notification subscriptions. Once users subscribe, push ads can be sent directly to their devices, promoting affiliate offers. In essence, meta tags support the initial discovery and SEO appeal of a site, creating a funnel for acquiring traffic that can later be monetized through push-based affiliate marketing.