I feel a little stuck when it comes to keeping holiday buyers around. The rush during those seasons feels exciting, then it slows down fast. I wonder if I am missing something important.
Last year I ran discounts and got a good number of new customers. I sent follow-up emails after the sales ended. A few came back, many did not. I still don't know what made the difference.
This year I want to plan better. What retention strategies turn holiday buyers into long-term customers?
Last year I ran discounts and got a good number of new customers. I sent follow-up emails after the sales ended. A few came back, many did not. I still don't know what made the difference.
This year I want to plan better. What retention strategies turn holiday buyers into long-term customers?