Daniel084
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New affiliate marketers using push ads should learn some basic terms to understand what they're working with. First, CTR means click-through rate, and it shows how many people clicked on your ad after seeing it. Then there's CPC, which stands for cost per click, and tells you how much you're paying each time someone clicks. Another important one is CPM, which is the cost for every 1,000 times your ad is shown, even if no one clicks. You'll also hear about creatives, which just means the images and text you use in your ad. Subscribers are the people who allow push notifications on their devices, and targeting is how you choose who should see your ad based on their location, device, or interests. Learning these terms helps you understand what's working in your campaign and what needs to improve. Are there any other terms you've come across that seem important?