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A significant portion of Pinterest traffic comes from bots. However, the exact percentage can vary. It is estimated that up to 20% of Pinterest traffic may be from bots. These bots typically scrape data, generate fake engagements, or inflate metrics. Pinterest works to reduce bot activity, but it remains a challenge. You should focus on creating high-quality, organic content to attract real users. Monitor your analytics to identify unusual spikes in traffic. If your traffic seems abnormal, consider using Pinterest's tools to filter out suspicious activity. Keep your strategy focused on real user engagement for better results.