Ask What metrics signal it’s time to kill or scale a native ad campaign?

[Gercio]

I've been running a few native ad campaigns lately and trying to figure out when it's time to kill or scale them.

I started with some basic A/B tests to see which creatives got better engagement. I tracked clicks and conversions closely and even looked at how long people stayed on the landing page.

I noticed some campaigns had good click-through rates but low conversions, so I paused those. Others showed steady growth, so I increased their budgets. I'm not sure if I'm focusing on the right metrics or missing something important.

Has anyone else faced this? What signals do you watch to decide whether to kill or scale a native ad campaign? Would love to hear your thoughts. Thanks

 

[Brajet]

If conversions stay tiny and you're losing money, just cut it. On the flip side, a campaign's ready to scale when it's hitting your goals, bringing in solid leads or sales, and people are actually interacting with it. Before you pour more money in, double-check it works across different audiences or placements so that you don't get tricked by one lucky ad. Basically: blow up what's working, dump what's tanking.