- DOLLAR$
- $15,687.95
Hey everyone, I've been running a few display ad campaigns focused on lead generation recently. I set up tracking to see which ads brought in the most leads and how those leads behaved afterward. It's been eye-opening to watch the numbers shift with each tweak.
I monitored clicks, conversions, and how many leads turned into actual customers. Some ads had high click rates but lower quality leads. Other campaigns brought fewer clicks but better engagement. Keeping an eye on these details helped me understand what's really working.
What metrics should you track to evaluate the lead generation success of a display ad campaign?
I monitored clicks, conversions, and how many leads turned into actual customers. Some ads had high click rates but lower quality leads. Other campaigns brought fewer clicks but better engagement. Keeping an eye on these details helped me understand what's really working.
What metrics should you track to evaluate the lead generation success of a display ad campaign?
