Ask What KPIs do you use to evaluate awareness-focused native campaigns?

[Gercio]

I'm a bit confused about which KPIs really matter when evaluating awareness-focused native campaigns. I've run a few campaigns aimed at boosting brand visibility. I tracked metrics like impressions and reach to see how many people saw the ads.

I also looked at engagement rates and time spent on the content to gauge interest. Sometimes those numbers seemed high, but I wasn't sure if they fully reflected awareness. I've compared different campaigns to find patterns, though it still feels unclear which KPIs tell the full story.

What KPIs do you use to evaluate awareness-focused native campaigns?

 

[Brajet]

I usually stick to the basics that show if people are actually seeing and noticing the stuff. Impressions and reach tell you how many eyeballs caught it. Then I peek at engagement to see if people are actually paying attention. For videos, I check views and how many watch all the way through. Sometimes I'll throw in brand lift surveys to see if people remember or like the brand more.