Ask What is your recent experience with push notification traffic and sources?

[Brajet]

Push traffic comes from Push Notification ads. They are personal-like messages traditionally sent to the user's browsers on both mobile and desktop. On RichAds, 90% of push traffic is mobile. This ad format allows driving traffic from both iOS and Android devices.

They can do a lot of things; for example, they can show the latest sports scores, get a user to take an action, such as downloading a coupon, or let a user know about an event, such as a flash sale. Push notifications look like SMS text messages and mobile alerts, but they only reach users who have installed your app.

 

[Felix😎]

Well, I've got to say, working with push notification traffic has been a bit of a mixed bag for me lately. On one hand, I've seen some decent results when I really nail the targeting and the messaging. But on the other hand, it can be a real challenge figuring out which traffic sources are actually worth the investment. I've tried a few different platforms, and let me tell you, not all of them are created equal. It's definitely taken some trial and error to find the ones that consistently deliver high-quality leads.

 

[Anthony Joshua]

Lately I've seen push notification traffic perform better when the source uses fresh subscribers. Older lists seem to drop in engagement, so I try choosing networks that share updates about subscriber quality. I also check if they allow smart targeting options because that helps reduce waste. Some sources give strong mobile traffic, while some give mostly desktop. Mixing both helped my results. In general, push works fine as long as you filter the weak zones early.