Ask What is your approach to building a reputation in your niche that is specifically tied to your integrity?

[Brendan]

Reputation in freelancing is not just about the quality of your work but also about how you handle the situations where things go wrong. Clients remember how you behave when a deadline slips, when you make an error, or when a project turns difficult. I believe being honest in those moments, even when it costs you, builds a kind of trust that no marketing can buy. What do you do to make sure your name in your niche stands for more than just skill?