Ask What is the size of Instagram lead ads?

MasterSamurai

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Instagram lead ads have specific size requirements for images and videos. The recommended image size is 1200 x 628 pixels for both landscape and square formats. For videos, the ideal size is 1080 x 1080 pixels for square videos or 1080 x 1350 pixels for vertical videos. It's important to keep the aspect ratio at 1:1 for square images and 4:5 for vertical videos to ensure your ad displays correctly. These dimensions help ensure your lead ads look professional and perform well on both mobile and desktop devices. Make sure your visuals are high-quality and clear to attract more leads.
 
I think the size of Instagram lead ads depends on the placement you choose. For feed ads, the recommended image size is 1080 x 1080 pixels for square format or 1080 x 1350 pixels for vertical. For stories or Reels, use 1080 x 1920 pixels. Keeping the right size ensures your ad looks sharp and the lead form displays properly.
 
Instagram lead ads use the same size requirements as other ad formats on the platform. Here are the key specifications from my experience:
Image Size: 1080 x 1080 pixels (square format)
Aspect Ratio: 1:1 (square) or 4:5 (vertical)
Video Size: Minimum resolution of 1080 x 1080 pixels
File Size: Up to 30 MB for images and 4 GB for videos
Text: Keep the primary text under 125 characters to avoid it being cut off.
 
For images, most people go with 1080 x 1080 (square) or 1080 x 1350 (portrait), and honestly, portrait works better since it fills more of the screen. If you're using video, just keep it at least 1080p and stick to square or 4:5. The lead form itself isn't something you design size-wise. What matters more is making your ad look clean, easy to read, and not too crowded. Keep it simple, add a clear call-to-action, and you'll have a better shot at getting people to sign up.
 
While there is no fixed ads size, it depends on your placement section of the platform. For instance if you placing on the story/reel section, it 1080 by 1920 px then for feed vertical it is 1080 by 1350 px. However, 98% of Instagram users are on phone so ensure you ads Design and creative is mobile-friendly.
 

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