Ask What is the simplest way to use an email to drive traffic to a resource page?

[Brajet]

Driving people to a helpful resource page with an email is best done by focusing on just one big benefit they will get from reading it. You should not try to talk about everything on that page in the email itself; instead, just tease the main solution or answer they are looking for. For instance, if the page explains how to save money, your email should say something like, "See the three simple steps to cut your monthly bills today." Then, you put a clear link or button that says "Read the Steps Here" so they know exactly where to go next. Do you think having a short story before the link makes people click more often?

 

[Luna Logics]

A short story can definitely help but only if it's quick and directly related to the benefit. A simple, relatable moment or problem pulls people in emotionally and makes them curious enough to click, especially if it leads naturally to the solution on your page. The mistake is making the story too long or vague, which loses attention. I think the sweet spot is 2–3 lines that set up the problem, then a clear call-to-action kind of like how good email campaigns on platforms like Mailchimp keep things tight and focused.

 

[Anthony Joshua]

You know, the simplest way is to keep the email short and focused on one clear reason to click. Start with a small problem or question, then point to the resource page as the place where the full answer is. Don't try to explain everything inside the email.