A new business does not need a complicated setup to start marketing online. The most basic approach is to pick one or two social media platforms where your target customers spend time and start posting there consistently. Alongside that, setting up a free Google Business profile helps people find you when they search locally. An email list, even a small one, is also worth starting early because it gives you a direct line to people who are already interested in what you offer. These three things together, social media, a Google listing, and an email list, are more than enough to get started without spending a lot of money.