Social media does not directly improve your search engine rankings, but it plays a supporting role. When you share your content on social platforms, more people see it, and some of them may link to it from their own websites. Those links are what actually help SEO. Social media also drives traffic to your site, which signals to Google that people find your content useful. So while it is not a direct ranking factor, ignoring it completely can slow your growth. What do you think is the most effective way to use social media to support an SEO strategy?