Landing page speed affects how long visitors stay after clicking an ad. When a page takes too long to load, many people leave before seeing the offer, which wastes ad money. Google also pays attention to page experience, so slow pages can increase advertising costs and reduce ad positions. Fast pages usually keep visitors interested longer because everything feels smooth and easy to use. This is very important on mobile phones where internet speed may not always be strong. Even a good ad can fail if the landing page is slow and frustrating. Do you think businesses pay enough attention to page speed before running ads?
Ask What is the role of landing page speed in determining how well a paid search campaign performs?
- Thread starter Newman
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