Ask What is the role of 'email frequency' in audience fatigue?

[Brajet]

Email frequency is just how often you send emails to your people, and if you send too many, you cause what we call audience fatigue, which is when people get tired of hearing from you. When this happens, they start ignoring your messages or even marking them as junk mail, which is really bad for your sending reputation. The best thing to do is to find a good balance, maybe sending valuable stuff once or twice a week instead of every day, so they always look forward to your next message. What is your feeling on how often is too often when sending out emails?

 

[Luna Logics]

Email frequency is all about balance if you send too many emails, people get tired and stop opening them, but if you send too few, they may forget about you. In most cases, a few emails per week is enough to stay in their mind without annoying them. The right frequency is simply the one where people still enjoy your emails and don't start ignoring or unsubscribing.

 

[Anthony Joshua]

The role of email frequency shows up in how long people stay engaged with your list. When messages are spaced out properly, readers have time to read and think before the next one arrives. If the gap is too short, the emails can feel like noise.