Ask What is the relationship between traffic goals and conversion goals?

[Newman]

In order to get a better result, it is better to have a clear distinction between traffic goals and conversion goals. There is different between setting goals that will generate traffic and as well as setting the ones that will being about conversion.

It is to be noted that traffic generation is different from conversion when it comes to digital marketing. What do you is the relationship between traffic goals and conversion goals on digital marketing?

Share your opinion.

 

[Dominic87]

Think of traffic as the number of people who walk into your store. The conversion goal is how many of those people actually buy something. You need a good flow of people coming in, or there is no one to make a purchase. But just having a crowded store does not guarantee sales. The relationship is that traffic creates the opportunity, while conversions are the successful result you get from that opportunity.

 

[Daniel084]

The quality of your traffic directly impacts your conversions. If you attract visitors who are not interested in what you sell, your conversion rate will be low. For example, traffic from a generic viral video might not convert as well as traffic from a targeted search for your specific product. So, the relationship is about alignment. Your traffic goal should not just be for a large number of people, but for the right kind of people who are likely to convert.

 

[Btaliat]

Many digital marketers are always about their traffic goals. They don't really know there are much differences between setting a traffic goals and conversion goals. This is because it is easier for the digital marketers to be getting traffic without getting them converted. That's why there's should be well utilized way of making use of CTA.

 

[Newman]

Make sure that you are working on making sure that you are converting your traffic. It is always better you make your CTA compelling for the audience to want to take actions in clicking on your links. This will make it easier for you to get your traffic converted.

 

[Anthony Joshua]

The best way to see the relationship is that traffic goals bring people in, while conversion goals turn those people into results. Traffic without conversion is just numbers, and conversion without traffic has no audience, so both need to work together.

Another simple way to look at it is that traffic is the first step, not the final goal. You can have a lot of visitors, but if they don't take action like clicking, signing up, or buying, then the effort is not fully working. That's why both goals should be planned at the same time.