Understanding how people search for things online is the best place for anyone to start. Most beginners jump into social media, but knowing why a person clicks a link is much more important. You need to learn how to identify what your customers want and how they behave on the internet. This basic knowledge makes every other part of the job much easier to handle. When you understand the audience, creating ads or posts becomes natural. Is this starting point the most effective way for a new person to begin?