Ask What is the expected revenue on a PPV ad spend of $1,000?

[Brajet]

Hi. I'm planning to run pay per view ads on porn sites through Traffic Junky to promote my app that lets users watch multiple NSFW videos simultaneously. The goal is to generate revenue through AdMob.

The landing page is now ready, and I've hired a freelancer to create one banner and run one campaign. I plan to spend around $1,000 on pay per view ads. What level of performance should I consider acceptable? 1,000 downloads? Additionally, I hope to see an increase in AdMob revenue. After the ad campaign, what level of AdMob revenue would indicate success? Typically, how long does it take to recover a $1,000 advertising investment?

 

[Anthony Joshua]

From my experience, it's hard to give exact numbers because adult traffic can vary a lot in quality. Spending $1,000 might get a few hundred to a thousand installs if your landing page is optimized, but not all installs will generate meaningful AdMob revenue immediately. You could track success by seeing your daily AdMob earnings increase after the campaign. Many advertisers say it can take 2–4 weeks to even start recouping the ad spend, so patience and optimizing your campaign and landing page are key.

 

[Felix😎]

It really depends on the network, GEO, and traffic quality. Some PPV networks pay very low, like $0.001–$0.005 per view, while others can pay higher. If you spend $1,000, your revenue could be very different based on conversion. For example, if your traffic converts well and the payout per action is high, you might double or triple your spend. But if conversions are low, you could lose most of the budget. Testing small first is key.

 

[Dean101]

If things are working well you might see something like $1,500 to $3,000 back, sometimes more. That's like a 1.5x to 3x return. But if your funnel is kinda messy or the traffic isn't matching your offer, you could just break even or even lose some cash. PPV traffic is usually cheap, but it's not always super high quality, so you need your conversion game tight. Honestly, that $1,000 is more like a testing round.