Ask What is the difference between reach and engagement in digital marketing?

[Meridian]

Reach is simply how many people see your content or ad. If a post appears on five thousand people's screens, your reach is five thousand, even if most of them scroll past without doing anything. Engagement is different because it measures what people actually do after seeing that content, like liking it, commenting, sharing it, or clicking a link. A post can reach a large number of people but still have low engagement if the content does not connect with them. Both numbers matter, but engagement usually tells you more about whether people actually care about what you are posting.