Digital marketing is mostly about promoting a business to attract customers and drive sales. Public relations, even online, is more about managing how the public sees a business, especially during difficult moments like a scandal or a product failure. A digital marketer might run a paid ad to sell shoes, while a public relations person would write a statement to address a bad news story about that same shoe company. Both use the internet, but they serve different purposes. Do you think most people understand the difference between marketing and public relations?