Sharing pictures on a social profile is only one small part of a much bigger plan to grow a business online. True digital marketing includes many other things like sending helpful emails, appearing in search results, and analyzing data to see what works best. It is a complete system designed to lead a stranger from just seeing a post to actually buying a product or service. Simply posting without a plan is like shouting in a crowd without a goal. Does it feel like many people confuse social media activity with a full business strategy?