Ask What is the biggest lesson you learned from a digital marketing failure?

[Meridian]

One lesson that comes up often is that assumptions can lead to poor decisions. A campaign may seem perfect during planning, yet the audience may react very differently. That is why testing and gathering feedback are so important. Failures can be disappointing, but they often reveal useful information that would not have been discovered otherwise. Many improvements come from understanding what went wrong. Can failures sometimes be more valuable than successes when it comes to learning?