Ask What is the best way to use a simple pre sell email before a pitch?

[Brajet]

A pre sell email prepares the reader before you send the main offer. Instead of promoting the product immediately, you focus on the problem and why it matters. Explain common mistakes and simple steps people try. Then hint that there is a better way, which you will share soon. This builds curiosity and trust at the same time. When the actual pitch arrives, readers understand its value. I think warming up the audience increases clicks. What would you include in a pre sell message?

 

[Luna Logics]

A good pre-sell email should first focus on identifying a problem the audience cares about, making it feel relevant to them. Then, highlight some common mistakes people make when trying to solve it, but don't give away the full solution. Instead, tease that there's a better, simpler way coming soon, which creates curiosity. The tone should be helpful, not salesy, so readers feel like you're genuinely offering value. By the time the actual pitch arrives, they'll be more receptive because you've built trust and piqued their interest.

 

[Anthony Joshua]

I suggest keeping the pre sell email focused on the problem first, not the product. Talk about what people are struggling with in a simple way, then give a small helpful insight. This builds interest and trust before any pitch comes in. When the next email brings the offer, it feels more natural.