Ask What is the best free analytics tool for social media?

[Meridian]

Many people start with the free analytics already available inside social media platforms. These tools show information such as post reach, engagement, clicks, and audience activity. They may not have every advanced feature, but they provide enough information for many beginners and small businesses. Learning how to read these numbers can help improve future content decisions. Good results often come from understanding the data rather than using expensive tools. What do you think makes a free analytics tool worth using?