Ask What is the best checklist or framework for auditing a digital marketing campaign?

[Newman]

A good audit checklist covers five areas: the website, the content, the social media presence, the paid ads if any are running, and the email marketing setup. For each area, you check if it is set up correctly, if it is reaching the right people, and if it is producing any results. The RACE framework, which stands for Reach, Act, Convert, and Engage, is a simple model many marketers use to structure their audits. It helps you think about the full customer journey instead of just one part. What do you think is the best checklist or framework for auditing a digital marketing campaign?