When you decide to serve only one small type of business, you might think you are losing many potential customers. The truth is that focusing on a small group makes your marketing efforts much easier and less expensive to handle. You quickly become the person that everyone in that small group talks about when they need help with a project. This word of mouth advertising brings you regular work without you spending hours looking for clients. What good thing have you noticed from narrowing your focus?
Ask What is one unexpected benefit of choosing a very narrow freelance niche?
- Thread starter Brendan
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