Ask What is dwell time and does Google use it to rank affiliate content?

[Brajet]

Dwell time describes how long a visitor stays on a page after clicking it from search results before returning to the search page. Many marketers believe search engines like Google watch this signal because longer reading time may mean the content answered the question well. Google has never clearly confirmed using it as a ranking factor but most writers still try to keep readers engaged with clear guides and useful examples. Longer visits usually lead to more link clicks as well. Does dwell time seem like a fair quality signal?

 

[Newman]

A content that has more dwell time means that Google believes such a content is valuable. Contents that many people don't stay much on it means such a content doesn't have much impacts on the people. That's why it is good to be creating contents that will provide values.

 

[Anthony Joshua]

Dwell time is the amount of time someone spends on your page after clicking from search results before going back. It gives an idea if the content is useful or not. If people stay longer, it usually means they found something helpful. Google has not clearly said it uses dwell time directly, but staying longer often connects with better content, which can still help rankings in other ways.