Ask What is a realistic click through rate to expect from a new paid search campaign?

[Brajet]

Click through rate, which is the percentage of people who see your ad and actually click on it, varies a lot depending on the industry and how well the ad is written. For a brand new campaign, a rate of around 2 to 5 percent is considered decent. Some industries like finance or law may see lower rates because the competition is high and users are more careful. Others like retail or entertainment can see higher rates. If your rate is below 1 percent, that usually means your ad copy or targeting needs work. What click through rate are you currently seeing on your campaigns?

 

[Luna Logics]

A realistic click-through rate for a new paid search campaign is usually around 2–5%, depending on the industry and how well the targeting and ad copy are set up. Competitive or high-trust niches like finance or legal often see lower CTRs, while retail or lifestyle campaigns can perform higher. If CTR is below 1%, it often signals that the ad message, keywords, or audience targeting need refinement. Over time, testing different headlines and improving relevance usually helps lift performance.