Ask What is a good open rate in a B2B quarterly newsletter?

[Nicho Lee]

A good open rate for a B2B quarterly newsletter typically ranges between 13% and 27%. The exact figure can vary depending on your industry, audience, and the quality of your email list. Higher open rates might be achieved if your content is highly relevant and valuable to your audience. Engaging subject lines, personalized content, and well-targeted lists can also boost open rates. Tracking performance over time allows you to understand what resonates with your readers and adjust your strategy to improve results. A steady increase in open rates is a sign of growing audience interest and trust.

 

[Anthony Joshua]

From what I've seen, a good open rate for a B2B quarterly newsletter is usually around 25–35%. Since these newsletters go out less often, it's normal for the rate to be lower than weekly emails. If your content is relevant and the subject line is clear, you can sometimes get even higher rates. Tracking trends over time is more useful than focusing on a single number.